Welcome back to the Virtual Lighting Design Community. In this episode, we had the pleasure of catching up with Joseph Brooks, Director of International Markets at K-Lite Industries, as we kicked off the Light Middle East event in Dubai earlier this year. Situated adjacent to the VLDC booth outside the ThinkLight Arena, it was an excellent opportunity to gain insights into K-Lite's innovative lighting solutions and the brand itself. Joseph shared his journey joining K-Lite, navigating cultural adaptation in India, and driving meaningful change. He emphasised the company's focus on fostering good relationships, openness, respect, and understanding, creating a culture reminiscent of a warm and welcoming mom and pop shop. Joseph's background includes extensive experience in international markets and a passion for driving positive, people-centric change within organisations.

“Achieving understanding, trust, and genuine care for people drives meaningful change and fosters a warm, nurturing environment. I came because I love operations. But stayed because I really fell in love with the people.”

— Joseph Brooks

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